19th November 2024
WISE Talks: ENTREPRENEURSHIP, AUTHENTICITY, AND SUSTAINABLE GROWTH IN THE RTD (Ready-to-Drink) INDUSTRY.
Welcome to an empowering episode of WISE Talks, part of the PartnerWise initiative Women Inspiring Success & Empowerment (WISE). Join us as we speak with Wynter and Alice, the trailblazing, gen-z, co-founders of Pimentae Drinks, who have taken the premium tequila cocktail world by storm with their innovative, ready-to-drink creations.
In this episode, Wynter and Alice share the remarkable journey of Pimentae: from launching during lockdown to securing a presence in top-tier retailers like Selfridges, Harvey Nichols, and Daylesford Organic. Their unique tequila-based cocktails have not only captured a devoted customer base but have also earned industry recognition, including Best New Product at the Drinks Business Awards and a Great Taste Award. Committed to sustainability, Pimentae embraces eco-conscious packaging and practices, a core part of its brand ethos.
Tune in to gain insights on building a unique brand identity, navigating the challenges of securing funding as young, female founders in a competitive industry, and the role of authentic storytelling in scaling a business with purpose.
About WISE.
Women Inspiring Success & Empowerment (WISE) is a Partnerwise initiative that aims to unite professional senior women for networking and collaborative success. Motivated by a legacy of triumph and resilience, WISE offers a platform for female leaders to empower one another, fuelled by shared experiences and a common goal to diminish the gender bias gap.
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