Tarek el sibai.

Associate Partner | Innovation, Data & Insights

As a graduate in Consumer Behaviour and Marketing, my interest lies in data-driven
strategies. This interest has personally enabled me to expand my knowledge of AI
technology which I can now apply to my role at PartnerWise. My journey started with
creating compelling digital content, which has now evolved into a role in sourcing and
delivery for executive searches.

I furthered my skills by cultivating Instagram communities and building influencer
relationships. As a Graphic Designer for renowned brands, I refined my creativity and client
management skills. Integrating these experiences, I possess a unique perspective that
allows me to optimise delivery and enhance data strategies effectively.

Outside work, I enjoy collecting vinyl records, savouring the experience of listening to
albums in full. My passion for photography and videography has cultivated from my love for
film and content creation. I sometimes use these skills as my creative tools, allowing me to
document my exploration of diverse cuisines.